Online video specs
Pre-roll and mid-roll in players across the web.
Pre-roll and mid-roll in video players across the web, from the same video master.
Placement
| Format | Pre-roll and mid-roll, in-player |
| Durations | 6–30s |
| Sound | Usually on, player-dependent |
| Quality floor | 1280×720 and 2.5 Mbps minimum |
Front-load everything
Some placements can be skipped or scrolled past, so build the first five seconds to work as the whole ad: brand visible, message stated, offer implied. Captions are cheap insurance here too — player sound settings are out of your control.