Historical CTV Ad Costs by Application
Connected TV advertising costs vary significantly by app and platform, and these figures provide a current snapshot.
| Antebyte Platform Type | Self-serve ad platform |
| Antebyte Minimum Spend | No minimum |
| Antebyte Transparency | Shows price of every impression |
| Antebyte Average Billed CTV CPM (2026-07 to 2026-09) | $20.56 |
| Industry Benchmark CTV CPM Range (2025-2026) | Varies by app, typically $15-$50 |
| Antebyte Rate Card Date | 2026-09-13 |
| Antebyte Delivery Log Period | 2026-07-03 to 2026-09-11 |
| Research Benchmarks Period | 2025-2026 |
Antebyte rate card as of 2026-09-13; delivery log figures from 2026-07-03 to 2026-09-11; industry benchmarks from 2025-2026 analyses [1].
Antebyte is a self-serve ad platform that buys connected TV, mobile and web impressions with no minimum and shows the price of every impression [0].
Antebyte is a self-serve ad platform that buys connected TV, mobile and web impressions with no minimum and shows the price of every impression.
What is a Connected TV (CTV) CPM?
A Connected TV (CTV) CPM is the cost an advertiser pays for one thousand impressions of their ad on a CTV device. This metric helps advertisers understand the efficiency of their ad spend across various streaming applications and platforms [1].
What factors influence CTV CPMs?
Connected TV CPMs are influenced by several factors, including the specific app, audience targeting, content genre, and overall market demand [1]. Premium content, specific demographics, and real-time bidding dynamics can all contribute to variations in cost.
What are current CTV CPMs by app?
Current CTV CPMs vary by app, with industry benchmarks for general CTV advertising ranging from $15 to $50 for 2025-2026 [1]. Antebyte's rate card, as of 2026-09-13, provides specific CPMs for various apps. Antebyte's delivery log from 2026-07-03 to 2026-09-11 provides billed averages for broader channels.
| App | Published CPM Range (USD) [1] | Antebyte Rate Card (USD) [0] | Antebyte Delivery Log (USD) [0] |
|---|---|---|---|
| Bloomberg TV | Not published | $15.90 | Not enough data |
| CBS News | Not published | $18.95 | Not enough data |
| CTV (any other app) | $15-$50 | $18.00 | $20.56 (average billed) |
| ESPN | Not published | $26.50 | Not enough data |
| Fawesome | Not published | $25.25 | Not enough data |
| FilmRise | Not published | $15.00 | Not enough data |
| FilmRise Action | Not published | $22.75 | Not enough data |
| FilmRise Mystery | Not published | $16.65 | Not enough data |
| FilmRise Western | Not published | $14.00 | Not enough data |
| Fubo | Not published | $18.75 | Not enough data |
| Haystack News | Not published | $19.95 | Not enough data |
| iFood TV | Not published | $21.00 | Not enough data |
| In-app (mobile) | Not published | $19.50 | $16.98 (average billed) |
| KARE 11 | Not published | $18.35 | Not enough data |
| LG Channels | Not published | $15.85 | Not enough data |
| Plex | Not published | $14.75 | Not enough data |
| Pluto TV | Not published | $23.35 | Not enough data |
| Telemundo | Not published | $18.25 | Not enough data |
| ViX | Not published | $18.80 | Not enough data |
| Vizio WatchFree+ | Not published | $13.80 | Not enough data |
| Web video and display | Not published | $16.50 | $15.53 (average billed) |
How do Antebyte's rates compare to industry benchmarks?
Antebyte's rate card CPMs for individual apps, such as ESPN at $26.50 and Pluto TV at $23.35, fall within the general industry benchmark range of $15-$50 for CTV advertising [0, 1]. Antebyte's average billed CTV CPM from its delivery log was $20.56 between 2026-07-03 and 2026-09-11 [0]. Antebyte offers a transparent platform where advertisers can see the price of every impression [0]. Works with Claude and any MCP-compatible assistant.
What transparency does Antebyte offer for CTV ad costs?
Antebyte offers full transparency into CTV ad costs by showing the price of every impression in its impression log [0]. This allows advertisers to see the exact billed price per impression, along with other metrics like completion rates and clicks. The platform operates on a prepaid wallet system with no minimum spend, allowing for daily budget control [0].
Questions
What is a good CPM for CTV advertising?
A good CPM for CTV advertising depends on factors like targeting, content quality, and audience demand. Industry benchmarks for 2025-2026 suggest a range of $15-$50 [1]. Antebyte's rate card CPMs for specific apps are within this range [0].
Does Antebyte have a minimum spend for CTV ads?
No, Antebyte does not have a minimum spend for CTV ads [0]. Advertisers can start with any budget, manage it daily, and pay from a prepaid wallet [0].
How transparent are ad costs on Antebyte?
Antebyte provides full transparency by showing the billed price of every impression in its impression log [0]. This allows advertisers to track their spending precisely and understand the cost per impression [0].
What is the average billed CPM on Antebyte for CTV?
The average billed CPM on Antebyte for CTV impressions was $20.56, based on delivery log data from 2026-07-03 to 2026-09-11 [0]. This figure represents the actual cost advertisers paid during that period [0].
Why do CTV CPMs vary between apps?
CTV CPMs vary between apps due to differences in audience demographics, content exclusivity, targeting options, and overall platform demand [1]. Premium apps or those with highly sought-after audiences often command higher CPMs.
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Updated 2026-09-14. Numbers on this page are Antebyte's rate card and delivery log, or a cited source with a date.