The Antebyte rate card
What an impression costs on each app and channel, as of 2026-09-13. No minimum, no contract.
Antebyte buys impressions in real-time auctions and bills each one at the list rate for its app or channel. The rate is the whole price: there is no platform fee, no agency percentage, and no monthly minimum. Your impression log shows the billed price on every row, and the rows add up to your invoice.
Connected TV, by app
| App or channel | CPM (USD) |
|---|---|
| ESPN | $26.50 |
| Fawesome | $25.25 |
| Pluto TV | $23.35 |
| FilmRise Action | $22.75 |
| iFood TV | $21.00 |
| Haystack News | $19.95 |
| CBS News | $18.95 |
| ViX | $18.80 |
| Fubo | $18.75 |
| KARE 11 | $18.35 |
| Telemundo | $18.25 |
| FilmRise Mystery | $16.65 |
| Bloomberg TV | $15.90 |
| LG Channels | $15.85 |
| FilmRise | $15.00 |
| Plex | $14.75 |
| FilmRise Western | $14.00 |
| Vizio WatchFree+ | $13.80 |
Everything else, by channel
| Channel | CPM (USD) |
|---|---|
| CTV (any other app) | $18.00 |
| In-app (mobile) | $19.50 |
| Web video and display | $16.50 |
How to read it
A $1,000 budget on Pluto TV at $23.35 buys about 42,800 impressions. The same budget on Vizio WatchFree+ at $13.80 buys about 72,500. Which is the better buy depends on who watches each app and what you sell, which is why the log shows the app on every impression rather than an average across all of them. An average CPM is not a price explains the difference.
Apps that are not on the list bill at the channel rate: connected TV at $18.00, in-app at $19.50, web at $16.50.
Questions
Is the CPM the price I pay?
Yes. The billed price of every impression in your log is the rate for that app or channel, and the sum of the billed prices reconciles to your invoice.
Is there a minimum?
No. You prepay a wallet, set a daily budget, and buying stops when either runs out. A first campaign can be a few dollars a day.
Why do apps cost different amounts?
Sports and news inventory clears higher in the auctions we buy from than free ad-supported movie channels do. The rate card follows what the supply costs, with our margin inside the number, not added to an invoice later.
Does the rate change?
Rates are reviewed monthly. The date at the top of the card is the date it was last confirmed, and campaigns already running keep the rate they started with.