From the blog
Notes on pricing, transparency, and running ads with software.
ProductJuly 21, 2026
An average CPM is not a price
Two campaigns can report the same average and buy completely different things. Receipts are how you tell them apart.
PricingJuly 16, 2026
The same premium CTV inventory, 10–15% cheaper
Our rate card against fixed-rate platforms’ published lists, channel by channel — and where the gap comes from.
TechJune 28, 2026
We asked Claude to build an MCP server for Antebyte
Thirteen tools, and the three design decisions that make an LLM safe on an ad account.